https://www.michaelgrunseth.com/images daily 0.75 2017-07-18 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1447848612285-8CJ95QWMWK1GDPAV30NG/Screen+Shot+2015-11-17+at+3.07.16+PM.jpg Images - "Get Started" Explorations Getting past the inertia of an empty Design Lab is difficult, so we worked through different ways to get the customer oriented and inspired. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1447848612285-8CJ95QWMWK1GDPAV30NG/Screen+Shot+2015-11-17+at+3.07.16+PM.jpg Images - "Get Started" Explorations Getting past the inertia of an empty Design Lab is difficult, so we worked through different ways to get the customer oriented and inspired. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448477494115-5EQN26UKTKNQQNHUBDJK/NDX_to_now.jpg Images - New and Improved https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448477493969-J93AYJTNRS0NC0PCFQN7/breakpoints_ndx.jpg Images - Responsive to the Core https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448475357164-C4V55LWDC3UG19SYY219/Matrix1.png Images - Funnel-based Messaging https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448475357189-0D3ZJHWCZDSINXNVLNSU/Matrix2.png Images - Consideration Level Messaging https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448475357486-U3SLKWCUZF5FBMMQZ33R/matrix3.png Images - Repeat & Referral Level Messaging https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448476279025-HJJCN32WI7WJOWJWUJ98/Msg_BetaIntro.png Images - A Tricky Transition As testing rolls out, the entire buy path is not contained in one experience. Setting up expectations that things are going to be rocky (but better!) was important for the test group. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448476991442-HT7EYJKQB365NQH9Q5DF/GetPrice_July23_2015_V2.png Images - Price Pathing Design and copy work together to welcome customers into the quote path, while also giving them a sense of direction forward. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448476335762-353X8R3O2D7YK5VJ7TG9/NDX-Pricing-Nov2015-V1-04.png Images - Quote Explorations What's the difference between a quote and exact price? Working with UX to help explore separating the two concepts. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448478710279-3UTQKXVSWVWYJR40806D/mutiitem.jpg Images - Items, Products, and Styles. Oh my! Layers of complexity behind the logic and existing systems are hidden to give customers an easy entrance into adding multiple styles to a single order. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448482168258-6991ADU95VADDY20440H/chat.jpg Images - Talk to a Real Person Creating an approachable vibe within a templated platform was no easy task, but has proven successful over time. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340383121-8VVP73CIYO7ZGBV3CL24/93.jpg Images - 93. Rainbow Brite "Isn’t she adorable? A cartoon about psychedelic color kids, talking rainbow horses, and whatever Twink was. You don’t get much more ’80s than this. The t-shirt gained fame more from an ironic-teen movement than actual fandom." https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340455267-MKOSA0SC947KP1LRZU8M/91.jpg Images - 91. Cookie Monster "C is for COOKIE, that’s good enough for me. T is for T-SHIRT, iconic it will be. Born in 1966, Sesame Street’s Cookie Monster has been craving carbs for 46 years, with no end in sight." https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340539441-X2GWUNLF9YU2SZQNTPNV/84.jpg Images - 84. Mighty Mouse "Here he comes to save the day! Airing off and on from 1942 to 1987, this super-powered rodent fought everything from alley cats to Nazi’s. What a mouse. WHAT A MOUSE!" https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340602897-1EZBS0FHR06FZ4QH4C7U/68.jpg Images - 68. Hello, Kitty! "Hello, Japan. Hello, 1976. Hello, 5 billion dollar media empire. It’s Hello Kitty! Over the past 37 years, the Hello Kitty! brand has gone global with t-shirts and apparel a huge part of its success." https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340679571-YM8P3HTE5EPTK2IFIIUQ/56.jpg Images - 56. Thundercats "Spaceships? Check. Cat-like humanoid aliens fighting interstellar battles? Check. Lion-O, Chee-tara and the gang? Check. The Thundercats cartoon dominated Saturday Mornings from 1985 to 1989, and produced a sick logo t-shirt to boot." https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340786902-USIJUIX72B7LRMIP7GZS/42.jpg Images - 42. Legends of the Hidden Temple "Over the moat and through the Steps of Knowledge, to Olmecs head we go! Red Jaguars, Blue Barracudas. Green Monkeys, Orange Iguanas, Purple Parrots, and Silver Snakes marked competitors on Nickelodeon’s 1990s game show." https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1449340728136-QWIH5O832GPRJEDU53N4/40.jpg Images - 40. Bikini "Elegant. Tasteful. Classy. Three words never used to describe this immortal counterpart to the other famous faux apparel tee, the Tuxedo t-shirt." https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448468474294-TBY3RCPL4CSBVP9F7T71/Homepage_3.10.15.png Images - New Homepage - March 2014 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448473634808-FDON4HUZXVR9NZ9VGVP8/Homepage_test_3.10.15.png Images - Old Homepage 2011-2014 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448468896828-YBDQD9HKQ7GVB715TW2R/Product.png Images - Product Stack https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448468284776-E2NBR8KE72BJYMU3SJLJ/art.png Images - Art Spotlight Stack https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448468952783-ESXLI79BZ3K92B1DAOEG/pricing.png Images - Pricing Stack https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448469003413-QPZ9GNZLQDWPN6ABFL3M/Inkers.png Images - Customer Care Stack https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448469661832-Y2VLNZOF30JLTO24FVMQ/GOF_Top.jpg Images - Main Promotional Stack Created by the toolkit, the main component used across various marketing channels. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448470360706-MT19ASIB453J6LHSNSYN/promo.jpg Images - Abbreviated Promo Stack A shortened promotional placement using the toolkit, seen here on the mega-menu Design Lab drawer. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448469661597-F3LZI1JQWOW33SPSVHIP/Gof_Matrix_2.jpg Images - Concept Explorations Three different conceptual directions, with varying degrees of emotion, throughout the marketing funnel. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448469661431-BKIAOYWJ2LQ41IOKPTW6/GOF_Messaging_Matrix_1.jpg Images - Messaging Matrix Breaking out the chosen concept into different lengths to explore how condensing the message will work. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448031430018-45YLCS6JVAQW9UJ7NG2O/retails1.jpg Images - "T-shirts Unite!" Concept A direct translation of CustomInk's existing brand guidelines and content hierarchy into a storefront experience. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448031430079-WN35FXZBAJ38NMOUQKPD/retails2.jpg Images - "Design Inside!" Concept Highlighting the design aspect of the CustomInk brand to appeal to street traffic and clarify the store's purpose to prospectives.   https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448031430112-C0M7M9W050ULTD6QG647/retails4.jpg Images - "Meet Sally!" Concept Using a single customer story, highlight the emotional payoff of the order, and engage with events in the local community. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1448031581805-0BG9N95VHRMG2VDJ36J8/retails3.jpg Images - "Your Shirts, Your Stories" Concept Emphasizing multiple community events and customers to bring local relevance, social proof, and customer care into the mix. https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500272656456-Z2NL00LT1YR6T6ZREOKR/gof.gif Images https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500272678222-A4HTUXS4TE0HF0NWEZGW/GOF2crop.jpg Images https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500303736258-927CA8NDMJ4R2ASH0XHX/retailer-banner-image-only_customInk_edit.jpg Images https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500303817529-MIJGNWP0Q0ZAC0XX5IVB/Various_Head_In_Situ.jpg Images 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https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500412193433-CBNCDMP21IYNJ3VX4NWI/techpage.jpg Images https://www.michaelgrunseth.com/bio-index daily 0.75 2017-07-17 https://www.michaelgrunseth.com/images-2 daily 0.75 2017-07-18 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500412524950-7LHK98DB0FOI1O8HOX74/techmailer.jpg Images 2 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500412524950-7LHK98DB0FOI1O8HOX74/techmailer.jpg Images 2 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500412479576-ANCXGRFKKPV4D1U7PEFW/techpage.jpg Images 2 - Promotional Tech Landing Page https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500412253566-5MQBLJF4QS1JW3UVTJRO/techpage.jpg Images 2 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500413556285-MBGXCCZ8J6UL0SC2T8CK/Academy%2BRedesign%2BCopy%2B-%2BLarge+%281%29.jpeg Images 2 - Academy Exploration 2 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Exploration 3 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500415256576-GSCI2T3RA2YFY0XW32H0/Welcome+Email+-+Standard.png Images 2 - New Install Email - Standard https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500415256854-5VSI1L54Z5DEO2M3YRC8/Welcome+Email+-+Expanded.png Images 2 - New Install Email - Expanded https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500415916998-8FZWJN3NL0F8XYI5D2GY/oldemail.jpg Images 2 - Old Install Email https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500418752488-VTW5WKY9XHGZ8V5VDC1F/Content%2BInsights%2B-%2BSummary.png Images 2 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500418874144-O82D4LDJLUL489F9FCQW/audience%2Bdive.jpg Images 2 - L1 Dashboard https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500419223425-3WKMOPE3V6E3O9U7DN43/know.jpg Images 2 - "Know" Email https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1500419226276-DGQNV3N3XMSSD9R2V7FD/inspire.jpg Images 2 - "Inspire" Email https://www.michaelgrunseth.com/customink daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg Custom Ink https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg Custom Ink https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg Custom Ink https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg Custom Ink https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg Custom Ink https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg Custom Ink https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg Custom Ink - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg Custom Ink https://www.michaelgrunseth.com/addthis daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1659377354223-6CYTCZYOCWA493O1NWRD/Academy%2BRedesign%2BCopy%2B-%2BLarge%2B%281%29.jpeg AddThis https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1659377354223-6CYTCZYOCWA493O1NWRD/Academy%2BRedesign%2BCopy%2B-%2BLarge%2B%281%29.jpeg AddThis https://images.squarespace-cdn.com/content/v1/5634f6a9e4b03b75bc877142/1659377354269-K65KV59ZK8HKHKBQML3D/196213440.png AddThis 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